Curtin Centre for Applied Ethics Just another Curtin Centre for Applied Ethics site 2026-03-19T07:14:18Z /centre-for-applied-ethics/feed/atom/ WordPress CCAE <![CDATA[Driving ethical innovation through industry engagement]]> /centre-for-applied-ethics/?p=301 2026-03-19T07:14:18Z 2026-03-19T07:14:17Z

Curtin Centre for Applied Ethics welcomes two academics leading applied secondment projects

The Curtin Centre for Applied Ethics (CCAE) is strengthening its focus on real-world impact through two industry engagement secondments. Dr Bridget Tombleson and Tuba Urul are leading applied projects that explore ethical storytelling for sustainability and the responsible use of AI in business events — advancing practical approaches to ethics in industry.

Ethical storytelling for sustainable futures

Dr Bridget Tombleson, Senior Lecturer in public relations at 鶹ֱ, brings more than 20 years of industry and academic experience across corporate, agency and government sectors.

Her secondment project, Ethical Storytelling for Sustainable Futures, builds on partnerships with organisations including Plastic Free Places and Plastic Free Riverpark. The project will co-create a research-informed toolkit to guide ethical communication in sustainability and digital transformation.

Through workshops, applied research briefs and co-designed outputs, the initiative will equip students and industry professionals with practical tools for ethical decision-making — while strengthening industry collaboration and delivering measurable impact through teaching, partnerships and publications.

Ethical AI and sustainable events

Tuba Urul, Research Assistant in Curtin’s School of Management and Marketing, specialises in sustainable business events, ethical AI and technology-driven transformation in tourism and hospitality.

Her secondment project, EASE: Ethical AI for Sustainable Events, explores how artificial intelligence can support more responsible food planning in business events. The project investigates how simple digital prompts and anonymised participation data can improve forecasting, helping reduce food waste without compromising the attendee experience.

Working with industry partners across Perth, the research connects academic insight with practical application — providing guidance on ethical AI governance, stakeholder engagement and sustainable event delivery.

Bridging research and practice

Together, these secondments reflect CCAE’s commitment to embedding ethics into real-world decision-making. By working closely with industry and community partners, the Centre continues to deliver practical, research-informed solutions that drive responsible innovation and sustainable outcomes.

]]> 0 CCAE <![CDATA[CCAE launch event]]> /centre-for-applied-ethics/?p=197 2025-07-24T05:44:08Z 2025-07-10T06:41:11Z Celebrating the launch of the Curtin Centre for Applied Ethics

The Curtin Centre for Applied Ethics – a landmark initiative from the Faculty of Business and Law – was officially launched in a memorable evening that brought together more than 120 guests from across education, industry, government, and community. Made possible through the generous support of the Stan Perron Charitable Foundation, this new Centre represents Curtin’s bold commitment to ethical leadership in the face of global challenges.

Led by Professor Anthony J. Langlois, the inaugural Stan Perron Dean of Applied Ethics, with Dr Jacqueline Boaks as Curriculum Lead and Ms Nurul Huda Sanny Yap as Program Manager, the Centre aims to empower ethical decision-making in key areas such as sustainability, digital ethics and AI, and the climate emergency. It will serve as a hub for collaboration between students, academics, and industry partners.

The evening commenced with a powerful Welcome to Country by Karen Jacobs, Traditional Owner of Whadjuk Country. Professor Vanessa Chang, Pro Vice-Chancellor of the Faculty of Business and Law, served as our gracious MC.

We heard powerful reflections from:

  • Professor Harlene Hayne CNZM, Vice-Chancellor
  • Dr Elizabeth Perron AM, Executive Chair, Stan Perron Charitable Foundation
  • Kathleen Nelly and Daniel Gray, Bachelor of Commerce students, who shared their inspiring views on the importance of student voices in shaping ethical futures
  • Professor Anthony J. Langlois, who introduced the vision of the Centre

The event was attended by Trustees of the Stan Perron Charitable Foundation, Emeritus Chancellor Dr Andrew Crane, senior Curtin leaders, academics from across disciplines, representatives from other universities, government, industry, the not-for-profit sector, and our student and alumni community.

“Nothing great is ever achieved alone.”

A heartfelt thank you to Nurul Huda Sanny Yap for leading the launch experience with creativity and care.

Curious about how students are engaging with ethical thinking?
Watch reflections from Dr Luisa Campos’s International Business students here:

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