Â鶹ֱ²¥ has won two major awards, after being announced as Western Australia\u2019s winner in the Brand Revitalisation and Education categories of the Australian Marketing Institute Awards (AMI).<\/p>\n
Both awards acknowledged the marketing strategy and effective activities undertaken to drive Curtin\u2019s student enrolments for 2013.<\/p>\n
The \u201c2012 TISC\u201d campaign built on the already successful \u201cMake tomorrow better\u201d strategy and further strengthened the University\u2019s status as WA\u2019s most preferred university.<\/p>\n
The WA AMI award is the second major win for the campaign, following Marketing Excellence recognition at the 2013 Australian Business Awards in July.<\/p>\n
\u201cI\u2019m delighted to have the hard work and innovation of our marketing team rewarded with success in such prestigious awards against such notable competition,\u201d Curtin Vice President, Corporate Relations and Development, Val Raubenheimer said.<\/p>\n
\u201cThe effectiveness of the marketing in this campaign is evident in our enrolment statistics.<\/p>\n
\u201cAmid a challenging environment involving increased competition within the Australian market, lower school leaver numbers and the introduction of massive open online courses (MOOCs), Curtin\u2019s share of first preferences increased from 37.3 per cent in 2011 to 40.6 per cent in 2012.\u201d<\/p>\n
Curtin will now go on to be WA\u2019s representative in the Brand Revitalisation and Education categories at the national AMI Awards in October.<\/p>\n
The University previously won the prestigious overall national AMI award in 2010 for the Studentbox initiative and last year was a WA entrant in the national Education category.<\/p>\n
\u201cI\u2019d like to acknowledge the role played in these award wins by our former creative agency, the Brand Agency,\u201d Ms Raubenheimer said.<\/p>\n
\u201cThe University enjoyed a fruitful relationship with The Brand Agency and they were an important part of the advertising for this campaign, along with our media buying partner OMD, who secured excellent media placement for our advertising.\u201d<\/p>\n
The national AMI Awards will be presented in Sydney on October 16.<\/p>\n","protected":false},"excerpt":{"rendered":"
Â鶹ֱ²¥ has won two major awards, after being announced as Western Australia\u2019s winner in the Brand Revitalisation and Education categories of the Australian Marketing Institute Awards (AMI).<\/p>\n","protected":false},"author":4275,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","wds_primary_category":0,"wds_primary_research-areas":0,"footnotes":""},"categories":[3],"tags":[],"research-areas":[],"class_list":["post-18168","media-release","type-media-release","status-publish","hentry","category-campus-and-global-community"],"acf":{"post_options":{"":null,"additional_content":{"title":"Media Contact","content":"
Simon White, Media Consultant, Â鶹ֱ²¥
\nTel: 08 9266 1931
\nMobile: 0401 103 683
\nEmail:\u00a0simon.white@curtin.edu.au<\/a>
\nTwitter:\u00a0@CurtinPR<\/a><\/p>\n","image":false},"related_courses":false,"credits":{"author":{"title":"Simon White","url":"#","target":""},"photographer":"","media":false},"display_author":true,"banner":{"image":false}}},"featured_image":false,"author_meta":{"first_name":"Curtin","last_name":"University","display_name":"Â鶹ֱ²¥"},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/media-release\/18168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/media-release"}],"about":[{"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/types\/media-release"}],"author":[{"embeddable":true,"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/users\/4275"}],"version-history":[{"count":0,"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/media-release\/18168\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/media?parent=18168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/categories?post=18168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/tags?post=18168"},{"taxonomy":"research-areas","embeddable":true,"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/research-areas?post=18168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}