Â鶹ֱ²¥ marketing students are learning the art of digital literacy as part of a new series of industry workshops aimed at helping tomorrow\u2019s business leaders navigate the digital world.<\/p>\n
The inaugural Navigating the Digital World workshop was held on Wednesday, April 11, presented by ALYKA, a Western Australian company that builds digital end-to-end solutions for organisations.<\/p>\n
The workshop, delivered by ALYKA strategic director Zion Ong and digital marketer Dillon Jones, is the first in a series of four industry presentations that will be held this year.<\/p>\n
Digital marketing is a key focus of Curtin\u2019s School of Marketing with a new Digitising Working Group formed to ensure students and staff remain at the forefront of technological developments.<\/p>\n
Digitising Working Group leader Dr Billy Sung, from Curtin\u2019s School of Marketing, said the workshop gave students and staff a rare insight into the latest advances in digital marketing and advertising.<\/p>\n
\u201cThe demand for digital literacy and\u00a0skillset is on the rise in the business sectors, especially in marketing,\u201d Dr Sung said.<\/p>\n
\u201cThe main aim of the new Digitising Working Group is ensuring Curtin staff and students remain up-to-date with any changes in the industry to ensure they develop their digital literacy and competency.\u201d<\/p>\n
Workshop coordinator Dr Wesley Lim, also from Curtin\u2019s School of Marketing, said the workshops would give students the skills they needed to succeed in today\u2019s ever-changing digital world.<\/p>\n
\u201cI believe that every marketer today needs to possess the knowledge and technical know-how around digital marketing and these workshops allow for staff to incorporate up-to-date skills into our marketing units in order to help students gain the skills they need to succeed once they graduate,\u201d Dr Lim said.<\/p>\n
The next Navigating the Digital World workshop will be held on May 16, 2018 at Â鶹ֱ²¥\u2019s Bentley campus, focusing on search engine optimisation (SEO) from a digital marketing point of view.<\/p>\n