Â鶹ֱ²¥ has appointed two international digital media and creative agency partners to further support the University\u2019s functions as a global university.<\/p>\n
AnalogFolk has been appointed as Curtin\u2019s creative and full-service digital agency and Global Rev Gen as the University\u2019s media planning and buying agency.<\/p>\n
Â鶹ֱ²¥ Vice-President of Corporate Relations, Ms Valerie Raubenheimer, said she was delighted to announce Curtin\u2019s new international digital media and creative agency partners.<\/p>\n
\u201cGlobal creative agency AnalogFolk holds a deep understanding of brand experience with six international offices across Europe, North America, Asia and Australia,\u201d Ms Raubenheimer said.<\/p>\n
\u201cDigital media and consulting agency Global Rev Gen operates across five countries with a particular focus on higher education and financial services, offering a clear insight into Australia\u2019s key international student markets.\u201d<\/p>\n
Ms Raubenheimer said the specialist agencies were well placed to support Curtin\u2019s further development as a truly global university.<\/p>\n
\u201cNow that we have campuses in Malaysia, Singapore, Dubai and Mauritius, as well as Perth and Kalgoorlie, both AnalogFolk and Global Rev Gen will be able to support Curtin\u2019s expansion globally through their extensive international knowledge and expertise,\u201d Ms Raubenheimer said.<\/p>\n
\u201cThis decision is aligned to our strategic plan and will help drive the University\u2019s efforts to increase international student enrolments and enhance Curtin\u2019s reputation as a recognised global leader in research, education and engagement.\u201d<\/p>\n
AnalogFolk Australia Managing Director and Partner Matt Robinson said AnalogFolk was incredibly proud to have been appointed as creative and digital partner to Curtin.<\/p>\n
\u201cWe\u2019re excited to work with such an iconic Australian organisation that has both deep roots in innovation and an increasingly international outlook. With our global network, we\u2019re looking forward to partnering with both Curtin and Global Rev Gen to deliver connected brand experiences that will help drive the University\u2019s enrolments and reputation even further forward,\u201d Mr Robinson said.<\/p>\n
Global Rev Gen Chief Product Officer William Bakhos said the Global Rev Gen team was extremely excited about the partnership with Â鶹ֱ²¥.<\/p>\n
\u201cOur extensive experience in education, notably that of international student recruitment, combined with fresh, brand-driven design execution from AnalogFolk, will place Curtin in a formidable position both in the international and domestic arena,\u201d Mr Bakhos said.<\/p>\n
The extensive competitive selection process was led by Â鶹ֱ²¥ Chief Marketing Officer Ty Hayes and facilitated by Trinity P3.<\/p>\n
Curtin\u2019s partnership with AnalogFolk and Global Rev Gen commenced in June 2018.<\/p>\n
Curtin\u2019s previous agencies Marketforce and OMD WA worked with Curtin over a successful five-year period, helping Curtin to achieve a record-breaking 51 per cent share of first preferences of the local student market.<\/p>\n","protected":false},"excerpt":{"rendered":"
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