{"id":5468,"date":"2015-11-26T05:35:51","date_gmt":"2015-11-25T21:35:51","guid":{"rendered":"https:\/\/www.curtin.edu.au\/news\/new-digital-marketing-mooc-launched-through-edx\/"},"modified":"2022-12-07T13:07:29","modified_gmt":"2022-12-07T05:07:29","slug":"new-digital-marketing-mooc-launched-through-edx","status":"publish","type":"post","link":"https:\/\/www.curtin.edu.au\/news\/new-digital-marketing-mooc-launched-through-edx\/","title":{"rendered":"New digital marketing MOOC launched through edX"},"content":{"rendered":"

Launched in November, Â鶹ֱ²¥\u2019s Digital Branding and Engagement<\/a> Massive Open Online Course (MOOC) takes a closer look at today\u2019s interconnected, hyperaware world, where brand awareness and brand engagement are synonymous.<\/p>\n

The Curtin course has attracted more than 20,700 enrolments from 178 countries, which perhaps is no surprise considering the growth of digital marketing as a field in the last five years. According to a\u00a0LinkedIn study<\/a>, the job title of ‘digital marketing specialist’ appears 17 more times as often as\u00a0it did in 2008.<\/p>\n

The new MOOC tracks how brands have changed the way they communicate with their audiences. In the new\u00a0age of digital brand engagement, brands need to participate in, and inspire, a two-way conversation with their consumers.<\/p>\n

Students can learn about the challenges of managing a digital brand and how rich and compelling content, combined with digital distribution, are integral to brand engagement.<\/p>\n

A global\u00a0partnership<\/h2>\n

Â鶹ֱ²¥\u2019s collaboration with one of the world\u2019s leading education platforms is extending the University\u2019s global reach. EdX is a consortium of elite higher education institutions established by Harvard and MIT universities in 2012. The platform offers interactive online classes and MOOCs through partnerships with many of the world\u2019s top ranked universities.<\/p>\n

Curtin has expanded edX\u2019s range of offerings with MOOCS in business mining and digital marketing. A transmedia storytelling MOOC is scheduled for release next year.<\/p>\n

Vice-Chancellor Professor Deborah Terry said Curtin was the only Western Australian university in the edX Consortium, and only the fourth in Australia.<\/p>\n

\u201cCurtin is transforming its learning experience to become an international leader in education and research, and becoming a member of the edX consortium opens many opportunities for Curtin to collaborate in teaching and learning with leading international universities,\u201d Professor Terry said.<\/p>\n

Curtin recently won the Interactive Media Council\u2019s Best in Class \u2013 University award for The Business of Mining<\/a> MOOC.<\/p>\n

Find Curtin MOOCs<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Curtin’s new digital marketing MOOC takes a close look at the burgeoning realm of digital marketing.<\/p>\n","protected":false},"author":4275,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","wds_primary_category":0,"wds_primary_research-areas":0,"footnotes":""},"categories":[3],"tags":[],"research-areas":[],"class_list":["post-5468","post","type-post","status-publish","format-standard","hentry","category-campus-and-global-community"],"acf":{"post_options":{"":null,"additional_content":{"title":"","content":"","image":false},"related_courses":false,"credits":{"author":"","photographer":"","media":false},"display_author":true,"banner":{"image":false}}},"featured_image":false,"author_meta":{"first_name":"Curtin","last_name":"University","display_name":"Â鶹ֱ²¥"},"publishpress_future_action":{"enabled":false,"date":"2026-04-29 06:51:16","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/posts\/5468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/users\/4275"}],"replies":[{"embeddable":true,"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/comments?post=5468"}],"version-history":[{"count":0,"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/posts\/5468\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/media?parent=5468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/categories?post=5468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/tags?post=5468"},{"taxonomy":"research-areas","embeddable":true,"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/research-areas?post=5468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}