{"id":8345,"date":"2020-11-05T07:58:09","date_gmt":"2020-11-04T23:58:09","guid":{"rendered":"https:\/\/www.curtin.edu.au\/news\/be-persistent-a-hollywood-marketers-career-mindset\/"},"modified":"2022-12-07T13:10:19","modified_gmt":"2022-12-07T05:10:19","slug":"be-persistent-a-hollywood-marketers-career-mindset","status":"publish","type":"post","link":"https:\/\/www.curtin.edu.au\/news\/be-persistent-a-hollywood-marketers-career-mindset\/","title":{"rendered":"\u201cBe persistent\u201d: A Hollywood marketer\u2019s career mindset"},"content":{"rendered":"<p>Jordana Ripp, a <a href=\"https:\/\/study.curtin.edu.au\/offering\/course-pg-master-of-marketing--mc-mrkt\/\">Â鶹ֱ²¥ Master of Marketing<\/a>&nbsp;graduate, had always wanted a career in entertainment marketing. But up until six years ago, that dream was looking unlikely. Job prospects in the Australian audio-visual industries were limited and competition was fierce. So, Ripp adopted another approach to break into the field.<\/p>\n<p>\u201cI decided to take the leap into the biggest creative pond there is and relocate to LA,\u201d says Ripp.<\/p>\n<p>\u201cLuckily, Hollywood took.\u201d<\/p>\n<p>Thanks to her diverse r\u00e9sum\u00e9 \u2013 which included a film and television degree, marketing for a construction company and reporting on fashion events \u2013 Ripp landed an administrative support position at Sony Pictures Television.<\/p>\n<p>Six years of \u201cwonderful stories and career highlights\u201d followed as Ripp climbed Sony\u2019s career ladder. Now, she is the Brand Marketing Manager, where she is a member of the marketing team overseeing brand strategy for Sony\u2019s slate of original TV shows.<\/p>\n<p>Currently, she is marketing the Hulu originals <em><i>Woke <\/i><\/em>and <em><i>Crossing Swords <\/i><\/em>(out now) and the Season 4 releases of <em><i>The Good Doctor <\/i><\/em>(out now in the US, to be determined in Australia) and <em><i>The Crown <\/i><\/em>(released on Netflix on November 15). She is also promoting a new Sony-led YouTube channel called <em><i>Impossible Science<\/i><\/em>, hosted by US illusionist, Jason Latimer.<\/p>\n<p>\u201cThe marketing team supports networks in all promotional efforts at season premiere or show launch. Between pitching new marketing tactics and concepts to supporting existing ones, we are there to ensure we can attract as many viewers as possible for a successful season. What we do has a real impact on the success of our shows,\u201d says Ripp.<\/p>\n<p><iframe loading=\"lazy\" title=\"The Crown Season 4 | Official Trailer | Netflix\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OiXEpminPms?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>This year, the COVID-19 pandemic hit the entertainment industry hard. But it didn\u2019t stop the Sony marketing team. Employing online creative spaces and collaborative learning, the team were able to go their separate ways yet stay together as a team.<\/p>\n<p>\u201cMy co-workers are spread across LA, New York and London so trying to find optimum times to jump on calls, brainstorm and generally function as a creative team has its challenges,\u201d explains Ripp, who is working remotely from Perth.<\/p>\n<p>\u201cIn the current climate, our tactics are largely digital. A recent small, fun and effective <a href=\"https:\/\/www.sonypictures.com\/SPTVHalloweenAtHome\" target=\"_blank\" rel=\"noopener\">campaign<\/a> we did around Halloween involved carving show-themed pumpkins and encouraging fans to do the same on social media.<\/p>\n<p>\u201cEvery show and campaign is different but I can\u2019t say I ever thought I\u2019d be carving jack-o&#8217;-lanterns for work!\u201d<\/p>\n<p><iframe loading=\"lazy\" title=\"Outlander I Jamie and Claire Pumpkin Carving I SPTV Halloween At Home\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/U3S7GJJaIVg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>While Hollywood might now be a far cry from Perth, Ripp still has many fond memories to draw on, particularly those where she worked with some of Hollywood\u2019s biggest stars.<\/p>\n<p>In 2019, she met legendary auteur Quentin Tarantino after an invitation to review a rough cut of his film, <em><i>O<\/i><\/em><em><i>nce Upon a Time in Hollywood,<\/i><\/em> starring Leonardo DiCaprio, Brad Pitt and Margot Robbie.<\/p>\n<p>\u201cSitting in a room with Quentin was definitely a career highlight,\u201d Ripp says.<\/p>\n<p>\u201cIt was great to have the opportunity to draw from my film and marketing background and give him my notes on what I felt did and didn\u2019t work.\u201d<\/p>\n<p>She later worked on the film\u2019s marketing campaign for Sony Movie Channel, and marketed across other traditional and digital media, including press announcements and ads.<\/p>\n<p>Ripp has been active at red-carpet premieres and award ceremonies, tasked with interviewing star attendees and creating content for Sony\u2019s social media channels.<\/p>\n<p>She has worked with Tom Hardy (for <em><i>Venom<\/i><\/em>), Dwayne Johnson and Kevin Hart (<em><i>Jumanji: The Next Level<\/i><\/em>), Zendaya (<em><i>Spider-Man: Far From Home<\/i><\/em>)<em><i>, <\/i><\/em>Jesse Eisenberg (<em><i>Zombieland: Double Tap<\/i><\/em>), Lily Tomlin and Jake Johnson (<em><i>Spider-Man: Into the Spider-Verse<\/i><\/em>), and Denzel Washington (<em><i>The Equalizer 2<\/i><\/em>).<\/p>\n<p>\u201cThere were often some very unglamorous moments where I ducked, weaved and crawled through masses of photographers and journalists to get the right shot, soundbite or interview,\u201d says Ripp.<\/p>\n<p>\u201cThe balance between editing video, posting live, capturing content and remembering interview questions can be tricky. Luckily, my years in the press pits at New York Fashion Week helped hone my ability to multitask.\u201d<\/p>\n<figure id=\"attachment_62628\" aria-describedby=\"caption-attachment-62628\" style=\"width: 805px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-62628 size-full\" src=\"https:\/\/www.curtin.edu.au\/news\/wp-content\/uploads\/2020\/11\/Jordana-Ripp-Venom-image.jpg\" alt=\"Jordana Ripp at the premiere for Venom.\" width=\"805\" height=\"1080\"><figcaption id=\"caption-attachment-62628\" class=\"wp-caption-text\">Jordana Ripp used to attend premieres, such as for Venom (pictured), to catch the perfect shot or soundbite of a star for Sony\u2019s social media channels.<\/figcaption><\/figure>\n<p>Ripp says these remarkable experiences wouldn\u2019t have been possible without Curtin\u2019s Master of Marketing providing her with the knowledge to build her marketing career.<\/p>\n<p>\u201cCurtin gave me the tools and confidence to pursue ongoing on-the-job learning and help me chase my dream of working in the entertainment industry. I continue to build on project and time management skills, and the marketing constructs I first learned about at Curtin.\u201d<\/p>\n<p>She advises graduating marketing students to \u201cnetwork, be persistent and have staying power\u201d to turn their own career dreams into reality.<\/p>\n<p>\u201cDon\u2019t be discouraged by lows or failures \u2013 they are necessary learning tools and building blocks for the future you are striving for.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Six years ago, Master of Marketing graduate Jordana Ripp moved to Hollywood to pursue a career in entertainment marketing. Now, she is the Brand Marketing Manager for Sony Pictures Television.<\/p>\n","protected":false},"author":4275,"featured_media":8346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","wds_primary_category":0,"wds_primary_research-areas":0,"footnotes":""},"categories":[49],"tags":[],"research-areas":[],"class_list":["post-8345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-innovation-and-law"],"acf":{"post_options":{"":null,"additional_content":{"title":"Advance your marketing career","content":"<p>In our <a href=\"https:\/\/study.curtin.edu.au\/offering\/course-pg-master-of-marketing--mc-mrkt\/\">Master of Marketing<\/a>, you\u2019ll apply critical and analytical thinking to solve modern marketing challenges.<\/p>\n<p>You\u2019ll gain in-depth knowledge of digital advertising, analytics and consumer biometrics, reflecting some of Curtin\u2019s areas of research excellence. You can specialise in luxury branding or digital marketing.<\/p>\n<p><a href=\"https:\/\/study.curtin.edu.au\/offering\/course-pg-master-of-marketing--mc-mrkt\/\">Learn more about the Master of Marketing<\/a><\/p>\n","image":false},"related_courses":[{"title":"","qualification":"","link":"","description":"","faculty":""}],"credits":{"author":"","photographer":"","media":false},"display_author":true,"banner":{"image":false}},"post_components":false},"featured_image":"https:\/\/www.curtin.edu.au\/news\/wp-content\/uploads\/2022\/07\/Jordana-Ripp-feature-image.jpg","author_meta":{"first_name":"Curtin","last_name":"University","display_name":"Â鶹ֱ²¥"},"publishpress_future_action":{"enabled":false,"date":"2026-07-04 06:01:41","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/posts\/8345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/users\/4275"}],"replies":[{"embeddable":true,"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/comments?post=8345"}],"version-history":[{"count":0,"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/posts\/8345\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/media\/8346"}],"wp:attachment":[{"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/media?parent=8345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/categories?post=8345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/tags?post=8345"},{"taxonomy":"research-areas","embeddable":true,"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/research-areas?post=8345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}