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One-minute message packs a punch

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Two Curtin advertising students have won a national prize for their one-minute video that warns inventors to protect their intellectual property.

Caitlyn Selkirk and Tom Bradbeer recently won The Hard Sell competition run by IP Australia after devising and filming an .

IP Australia stipulated the videos were to be just 60 seconds in length.  In their allotted minute, the third-year students managed to catch several idea thieves in the act, deal them a deflating blow, and deliver a warning to unwitting rip-off victims.

“The hard thing was bringing the video down to a minute, that and the Sunday morning we spent brainstorming the idea,” Ms Selkirk told Curtin News.

She and Mr Bradbeer – both advertising majors in the – will split the $3000 first prize.

Mr Bradbeer said the would feature prominently in his portfolio ahead of his completing university.

PHOTOGRAPHY: SAM PROCTOR

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